Are Facebook’s Problems Portending a Downturn in Social Marketing?

Lately, Facebook seems to be running off the tracks a bit.  The company is reeling from a spate of troubling news ranging from high-level employee departures to accusations that mystery bots falsely bumping up ad clicks to mystery Facebook employees demanding more ad fees in exchange for changing a page name.  In addition, smaller vendors seem to be eating Facebook’s lunch when it comes to an online retail platform within the context of Facebook, while many retailers are claiming that they get more value from free Facebook tools rather than Facebook ads.  Investors are increasingly concerned and the stock has taken a significant tumble since the anti-climactic IPO.  Does this mean that the business of social marketing will take a hit, too?  What do you think?

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