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Innovative QR Code Marketing Techniques
QR Innovation QR Code-based marketing is more popular in Asian countries than in the U.S. Here are two great posts from the Digital Buzz Blog on innovative uses of QR codes by Tesco and eMart in Korea.
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Keeping Up with the Joneses
Do Your Customers Use QR Codes? I’ve heard conflicting things about QR Codes: Who uses them? Why? When? Where? Here’s an infographic from Digital Buzz Blog with their thoughts on the topic. Do...
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What, Exactly, Influences Customers Today?
This fantastic article by McKinsey authors David Court, Jonathan Gordon, and Jesko Perry points out that most organizations need to revisit how marketing value is measured and — more to the point —...
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Experience Marketing: Relationships Over Efficiency
Your favorite brands want to hang out Just yesterday, I posted on the2030report about experience marketing and how marketers are seeking out new ways of engaging, rather than simply selling, to their...
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Investing Virtual Dollars For Digital Business?
Reblogged from the2030report: This recent McKinsey study, Minding Your Digital Business, is fascinating in that it points out that many senior-level executives have significant expectations of the...
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Are Facebook’s Problems Portending a Downturn in Social Marketing?
Lately, Facebook seems to be running off the tracks a bit. The company is reeling from a spate of troubling news ranging from high-level employee departures to accusations that mystery bots falsely...
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